Dunja Mijatović: Why quality public service media has not caught on in transition societies

Since the 1920s, generations of western Europeans got used to the monopoly of public radio and later public television. These broadcasters developed strategies to better serve audiences and distance themselves from governments. The arrival of private broadcasters, in many cases taking place only in the 1970’s, was generally viewed as a complimentary service aimed at entertaining the public. Although public service broadcasting lost market share, it remained a respected institution in society; necessary to bring up youth, to get an objective picture of the world and cater to the interests of minorities.